World introduces 'Real Human Ticketing'…"Providing a fair ticket purchasing environment"

Human network World (WLD) announced on the 13th that it will introduce 'Real Human Ticketing' in collaboration with leading Latin music artist Ricardo Arjona and his team Mundo Arjona, Agencia Followers, and Be Smart Mobile.

Through this collaboration, World plans to have fans use World ID to verify they are 'real humans' without providing personal information, and to build a fair ticket allocation environment that excludes automated accounts and scalper accounts.

World ID is a technology that cryptographically proves a user is a 'real human' without the need to disclose identity or submit personal information. The platform verifies only the necessary information and does not store any personal data such as the user's name, address, or date of birth.

This partnership will be applied first to the special presale for the tour starting in November in Arjona's hometown of Guatemala, and will later expand to performances in the United States and Latin America. Nicolas Fernandez, CEO of Mundo Arjona, said, "We have always wanted to connect with fans in a more authentic way," adding, "Through World's technology, real fans can access tickets before bots."

World has already conducted a similar experiment in the K-pop scene. In August at the flagship in Ikseon-dong, Seoul, it operated a World ID-based participation program with K-pop group Close Your Eyes. Fans participated in the event after completing proof of being 'real humans' using World ID without disclosing their identities.

The head of Tools for Humanity (TFH) Korea, the developer of World, said, "Verifying real users is becoming an increasingly important factor in the entertainment environment," adding, "World ID is a technology that guarantees everyone a fair opportunity to participate without submitting personal information, and this collaboration will provide a foundation for fan communities to form more authentically."